| 000 -LEADER |
|---|
| fixed length control field |
00495nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230606b xsy||||| |||| 00| 0 ara d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658,8 |
| 100 #1 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spiller, Lisa, Baier, Martin. |
| 9 (RLIN) |
77158 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary direct and interactive marketing/ |
| Statement of responsibility, etc. |
Lisa Spiller, Martin Baier. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
America: |
| Name of publisher, distributor, etc. |
Pearson Education International, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
477. |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
العلوم التطبيقية والتكنولوجية |
| 9 (RLIN) |
77159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books / كتب |
